Host of Lunch Hour Legal Marketing and On the Road
Gyi Tsakalakis founded AttorneySync because lawyers deserve better from their marketing people. As a non-practicing lawyer, Gyi is familiar with the unique considerations of ethically and effectively marketing a law practice online. He regularly writes and speaks about online legal marketing. He’s always open to talking shop, but if you really want to get him fired-up ask him about Michigan football, coffee, or whiskey.
Get the 411 on everything you need to think through before you get on the line with a prospective ad agency. This episode is off the hook, y’all. Working with a professional...
AI replacing lawyers… undercapitalized marketing budgets… unanswered calls… the horror! Clio’s 2024 Legal Trends Report is a scary-good resource for attorneys, and the insights from its massive data set are super helpful...
Your underutilized, underappreciated marketing directors are writing quite the sob stories in their journals every night. Is your law firm worthy of their complaints? Today, we’re picking the heart-shaped lock of every...
In the wake of yet another legal tech acquisition, the guys offer up tactical insights on legal directories. These paid listings for attorneys have been around for ages, but are they actually...
What do you do if the marketing agency you are engaged with gets acquired? Legal marketing experts Gyi Tsakalakis and Conrad Saam break down the news of Scorpion’s acquisition of Get Noticed...
You’ve got questions, we’ve got answers! Gyi, Conrad, and a roomful of attorneys got together for a Q&A session addressing real lawyers’ most pressing legal marketing queries. Every law firm has different...
In the past year, AI propelled change in almost every corner of the legal tech industry, but has it proven to be of great use to lawyers at this stage? Gyi Tsakalakis...
“Rank Number One!”—an all too easy promise made by SEO agencies, but probably only deliverable while they’re standing in your lobby. What happens when you walk down the block? The guys talk...
You may be losing prospective clients if their experience on your website is mediocre—or just plain bad. The guys share how to fix things up to grow your business. What do marketing...
Has Google finally been dethroned? Greg Sterling of Near Media joins Gyi and Conrad to hash out the DOJ’s ruling on Google’s search monopoly. So, is the government going to break Google...
You wrote some stuff, have great expertise, have great content… but does Google care? The guys hash out how to establish your cred and boost your content with tactical authorship strategies. Conrad...
Which platform is best for marketing your law firm? Facebook? TikTok? Insta? Reddit? Well, it depends… And later, hold on to your data, folks! Does a vendor’s use of tracking pixels benefit...
Lawyers can’t just take a backseat when it comes to marketing, but what do you actually need to know to make sure your marketing approach holds water? Later, how do you go...
The secrets of Google’s algorithm are out! So, what (if anything) should you do? Is this the biggest news to hit the SEO industry ever? Google has had their first high-profile leak,...
Whether you have a DIY approach to your law firm marketing or an in-house team at your beck and call, you really should be using the top tools of the trade, and...
Y’know what’s super annoying?—Google thinking it was okay to just auto-enroll all LSA clients into their branded queries. Sheesh. Later, should we all be mourning the death of links for SEO (again)? ...
Your competitor is using YOUR name to promote themselves, and you’re totally ticked, but what can you do? Later, learn the very best ways to spend your marketing budget to grow your...
Your CRM software isn’t just some technical database that should be hidden away somewhere. If you’ve got it, flaunt it! And, congratulations, you’ve made it through the first quarter. So, what checkups...
Ladies and gentlemen! Tonight’s main event is a rough and rowdy throw down over: What exactly is a conversion? Later, LSAs are confusing, amIright? Gyi and Conrad shed some light on how...
This time, the guys unpack Google’s latest headlines, caution lawyers against some highly questionable speakers at legal conferences, and share the latest books to add to your reading list. Today’s big thing—The...
Subscription legal services are the future, folks, so let’s ride the new wave! The billable hour has become increasingly despised, but how do you make the switch to a subscription-based, recurring revenue...
Is there some sort of universal average you should be hoping for in your cost per acquisition, particularly on social media? Gyi and Conrad have the answer. And, later, your marketing dream...
Change is hard, especially when your team is uncertain about a new process or uncomfortable with new tech implementations for your legal practice. Gyi Tsakalakis is joined by Danielle Hall and Matt...
Should you start a podcast for your law firm? Showcasing your expertise could be a great way to engage new clients, but where do you begin? Co-hosts Gyi Tsakalakis and Laurence Colletti...
Lies, betrayal, false promises… Valentine’s Day may look like it just took a very unromantic turn, but Gyi and Conrad are here to rescue you from a potentially toxic agency relationship. And...
100 episodes! Thanks for listening, LHLMers. This time, we’re focusing on the business and community benefits of expanding into new language markets for your law firm. Plus, what should be accomplished in...
Gyi and Conrad gaze deeply into the hazy future of law firm marketing in 2024, but are they true fortune tellers or phonies? They talk through the successes of predictions past and...
If you’ve never put much thought into gifts, maybe it’s time to ponder the influence and effect of a perfectly personalized present. And, how did the guys’ resolutions go last year? Eh…...
Bad math might be holding you back from your business goals, and, later, is it a good or bad idea to diversify your legal practice areas? Lawyers aren’t known for their math...
Google ad prices keep increasing, but a lot of lawyers feel like their Google marketing isn’t getting them where they want to go. Later, should you keep content that brings in plenty...
What do we think of using AI in social content creation? It’s complicated. And, the guys share the surefire signs that mean it’s time to drop your digital marketing agency. With ChatGPT...
Where is your law firm headed in the next year? We know you want to improve your business, and here’s how! Later, a good plan relies on good data. Gyi and Conrad...
The weary travelers are back! After collecting your most pressing marketing questions at the latest legal conferences, Gyi and Conrad are ready to answer you right here on the podcast. And later—you...
The ways you invest in yourself, your technology, and your law firm can make or break your success in times of struggle. Host Gyi Tsakalakis talks with Nefra MacDonald about the concept...
If you want to stay relevant, or better yet, ahead of the curve, you need to embrace AI and learn its uses for your legal practice. Gyi Tsakalakis welcomes Ed Walters, Alia...
What exactly is dark social? Gyi Tsakalakis chats with Conrad Saam about his ClioCon session titled, “Dark Social: How to Turn Your Community Into an Eager Referral Source.” You might have points...
Live from Clio Cloud Conference—the 2023 Legal Trends Report is hot off the presses and Gyi and Conrad have some compelling thoughts on what it’s showing us this time around. Later, they...
The guys do a whole session on targeting—what it means and how to do it—and then dive deep into a case study on a well-known attorney’s geotargeting mishap. Welcome back to school,...
Made you look! It’s hard to stand out in a sea of lawyer billboards, but, for better or for worse, some lawyers really make a splash. Later, a performance and brand advertising...
Does SEO demand that you prune old content from your website? And, Gyi and Conrad pick The Face and The Guest during round 3 of the marketing dream team draft. Improving your...
Bullshit actually works sometimes, but Gyi and Conrad still don’t like it. And, are so-called Super Lawyers actually extraordinary in any way? Even though the guys hate marketing bullshit, they happily bullshit...
Barbenheimer is upon us, along with legal coaching mayhem, and a very gassy marketing campaign. Law firm coaching has really, really, really taken off in the legal world, and Gyi and Conrad...
If normal SEO is austere classical music, social media algorithms are drunk jazz on a Saturday Night—you never know what’s coming next. The guys talk through how to play nice with The...
How do you rank number one for every keyword? Well, you don’t. And that’s a terrible question. Gyi and Conrad answer the most common questions—both good and bad—they get as marketers and...
This time, it’s all about the absolute perfect amount of time to spend on your marketing efforts and what a local social butterfly and a mathematician can do for your marketing dream...
At Google I/O 2023, the behemoth of search unveiled some truly fundamental changes. Plus, the guys open up the mailbag and answer your questions about misbehaving Google Business Profiles, branching out into...
Did marketers murder the blog? Admittedly, maybe—but never fear! Undoing the crimes of the past and crowning the king, er, blog anew are Gyi and Conrad, marketers extraordinaire. And later, the five...
LHLM – ✭✭✭✭✭ – The best podcast ever made! (At least within the practice, ethics, and law of fake Google reviews). Plus, how you reviewing other local businesses is good Business Karma...
Make your Google Profile do more, and a look at how a chatbot plug-in may be selling your potential clients to other firms. Having a strong online presence is essential when marketing...
Conrad and Gyi hit the hardwood as the top marketing channels square up for the Big Dance. It’s March Madness… Marketing Madness that is! Gyi and Conrad fill out their tournament brackets,...
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