Seth Godin is an entrepreneur, best-selling author, speaker, and host of numerous online workshops. He regularly blogs at Seth’s Blog and has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It’s Your Turn (And It’s Always Your Turn). His most recent book is This is Marketing.
Godin is the founder of two companies, Squidoo and Yoyodyne (acquired by Yahoo!). While Godin isn’t a lawyer, he has written about legal marketing and is married to a (former) lawyer.
Marketing expert Seth Godin and Jack Newton discuss niche practices and how lawyers can be the ‘one and only’ in a crowded field.
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