Listen to new episodes of California Innocence Project Podcast
Ron Baker

Ron Baker

Ronald J. Baker started his CPA career in 1984 with KPMG’s Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute—the leading think tank dedicated to educating professionals internationally—a radio talk-show host on the www.VoiceAmerica.com

Check out his show: The Soul of Enterprise: Business in the Knowledge Economy.

Ron has authored seven best-selling books, including: The Firm of the Future; Pricing on Purpose; Measure What Matters to Customers; and Implementing Value Pricing. His latest book, co-authored with Paul Dunn, Time’s Up!: The Subscription Business Model for Professional Firms, was published in November 2022.

Ron has toured the world, spreading his value-pricing message to over 275,000 professionals. He has been named on Accounting Today’s 2001-2007, and 2011-2022 Top 100 and Top 10 Most Influential People in the profession; and inducted into the CPA Practice Advisor Hall of Fame in 2018. He is a faculty member of the Professional Pricing Society. He presently resides in Petaluma, California.

Follow & Connect
Guest Appearances
April 20, 2023

#441: Debunking Myths of Subscription Model, with Ron Baker

Recently, we’ve featured Labsters from our community who made the switch to subscription models. Today, Stephanie interviews Ron Baker, returning guest and author of “Time’s Up! The Subscription Business Model for Professional...

August 11, 2022

#400: Get Beyond the Billable Hour, with Ron Baker

In this episode, Stephanie talks to Ron Baker about better alternatives to the billable hour and how to get there.