Michael has been a Marketing Strategist, working at ad agencies around the globe. He’s also been a client, helping a Fortune 200 company find its marketing mojo. He’s been a Global Planning Director, a Chief Strategy Officer, and a Chief Creative Officer. He has helped old-school cultures find their way in a digital age and modern brands grow with strategic rigor. He has run departments of forty people and started a scrappy little agency. He has been the creative leader of a company with 40,000 really smart people. He has worked in New York, London, Minneapolis, and has helped brands succeed in 45 other countries. He has in fact sold tea in China.
Michael has won more awards for effective strategy than any creative strategist in the industry, including a record-breaking five Account Planning Group (APG/Chiat) awards. He has also helped create communications that have garnered Effies, One Show Pencils, and Cannes Gold Lions.
In addition to being on the faculty at The Miami Ad School and a regular instructor at VCU’s BrandCenter, Michael authored a provocative article for the Harvard Business Review (October 2006) trumpeting the power of brands embracing their “dark side.” He’s just published a book about the most powerful force in the world: inspiration.
Although he has a native New York Spirit, Michael’s loved a life that has taken him around the world with his wife and three totally-awesome young sons. He watches a lot of little league soccer, plays far too little tennis, and loves wiling away a weekend with good friends and daunting recipes.
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