Jason Barnard, also known as The Brand SERP Guy, is a digital marketing consultant who specialises in Brand SERP optimisation and Knowledge Panel management. He helps businesses ensure that their brand message is accurately reflected on Google when searched for by their target audience. This includes making sure that the message displayed by Google is what the company intends and wants it to be. Barnard’s ideal clients are businesses that have invested a significant amount in creating a brand message that resonates with their audience and want to ensure that it is accurately reflected on Google. One common mistake that people make when managing their brand message on Google is not paying attention to what is displayed when their brand is searched for and not taking steps to correct any inaccuracies or discrepancies.
How do you manage your brand on Google? What is an SERP and why is it important? Joining me for this conversation is Jason Barnard, the founder and CEO of Kalicube. He...
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