Elliot Alicea

Elliot and Erik Alicea are the co-founders of Empirical360. They started designing websites for companies at the age of 16. At age 18, they started a wine business that reached over $100,000 in annual sales. By 20, they had become marketing directors at a large warranty company and secured a $5 million investment for digital advertising from a large private investment group. 

A few years later, Empirical360 was born. They had seen enough to know big agencies they could join weren’t better at marketing than they were. In the past few years, the Aliceas have successfully grown to service a variety of business clients, from small chiropractic practices to Aetna and AAA. They chose to specialize in growing law firms because they understand the enormous potential attorneys have to be successful in marketing. Along with the rest of the Empirical360 team, they have helped more than 100 law firms across the country achieve results and grow revenue. To date, they have managed more than $40 million in advertising spending. When they’re not working to get law firms more leads, the duo trains at the local jiu jitsu gym, walks their dogs, and spend time with friends and family.