David Whitaker is the president and CEO of Choose Chicago where he leads sales and marketing efforts focused on increasing overnight visitation from regional, national and international markets. of Whitaker most recently served as chief marketing officer for Brand USA, the nation’s official destination marketing organization based in Washington D.C., where he oversaw the fully integrated marketing campaigns in 14 international markets, as well as Brand USA’s international trade offices. Prior to joining Brand USA, Whitaker served as president and CEO of Tourism Toronto for eight years. During this time, he implemented a strategy to reinvigorate Toronto as a leading leisure and business travel destination, which included marketing and advertising focused on attracting high-value travelers from major U.S. cities, the United Kingdom, Germany, China, Japan and Brazil. Whitaker also spent 17 years with the Greater Miami Convention & Visitors Bureau, where he most recently served as executive vice president and chief marketing officer helping shape Miami’s international image.
In this special On The Road report, New York and Chicago compete in the Trial of Two Pizzas.
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