Cyrus Shepard

Cyrus Shepard

Cyrus founded Zyppy, a company providing custom SEO consulting services, software, SEO training, and community. With over a decade of experience in SEO, technical marketing, and software, Cyrus works to evangelize the power and benefits of good marketing through blogging, social media, and speaking. He specializes in running SEO experiments and the intricacies of search engine algorithms. His hobbies include running, pizza, and his 1991 Ford F150, which constantly needs repairing. 

Guest Appearances
December 4, 2025

Surviving the Zero-Click Era: What Lawyers Must Know About SEO and AI, with Cyrus Shepard

Episode 591 of the Lawyerist Podcast explores one of the most urgent questions facing law firms today: how do you stay findable when Google and AI are rewriting the rules of search?...