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Chris Dreyer

Chris Dreyer

Chris Dreyer is the CEO and Founder of, an SEO agency that helps personal injury law firms land serious injury and auto accident cases through Google’s organic search results. His company has the distinction of making the Inc. 5,000 list six years in a row. 

Dreyer’s journey in legal marketing has been a saga. A world-ranked collectible card game player in his youth, he began his “grown up” career with a history education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing where he managed over 100 affiliate sites simultaneously, allowing him to turn his side gig into a career. When Dreyer’s time in affiliate marketing came to an end, he segued into SEO for attorneys at his firm, 

In addition to owning and operating Rankings, he is a real estate investor and podcast host as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum. Dreyer is the author of the book “Niching Up: The Narrower The Market, The Bigger The Prize.” He earned his bachelor’s degree at Southern Illinois University Carbondale. 

Guest Appearances
October 24, 2023

In The Niches: Advanced SEO That Fuels Your Firm

Standing out online isn’t magic, it’s work. SEO expert Chris Dreyer explains how to sharpen your online efforts and focus on what makes you special.