C. Todd Smith is the founder of C. Todd Smith Law, a small law firm which focuses in the area of plaintiff’s personal injury law. Todd entered his company into Social Madness, an Orlando Business Journal social media contest and did very well because of his business’s active Facebook page. He is also very involved with Kiwanis, an organization providing teaching service and leadership to young people around the world.
By now we’ve all heard about social media marketing for law firms and other businesses. Everybody online seems to be talking about Facebook likes, Twitter followers, LinkedIn connections, and even using Instagram, Pinterest, and Slideshare to market companies and firms of all sizes. But what does a successful social media campaign look like? And what...