A lawyer and consultant to law firms on strategic and economic issues, Bruce has become a recognized leader in the industry. He founded Adam Smith, Esq. in 2003, and has published over 1,500 articles on the firm’s website probing such topics as globalization, leadership, finance, mergers and acquisitions, and partnership structures. He is a sought-after speaker and frequently appears at law firm retreats and legal industry conferences in the United States and around the world. Bruce has written for or been quoted in: Fortune; The Wall Street Journal; The New York Times; The Washington Post: Bloomberg News/Radio/TV; Business 2.0; The International Herald Tribune; The National Law Journal; The ABA Journal; The Lawyer, and in numerous other media. Bruce is also the author of Growth Is Dead: Now What? (2013) and A New Taxonomy: The seven law firm business models (2014). His third book, Tomorrowland: Scenarios for law firms beyond the horizon, was published in the spring of 2017 and immediately received positive notice: “Must reading for every law firm managing partner, for every law firm partner, and for anyone interested in the future of Big Law. Extraordinarily well done and insightful; audacious and courageous. A tour de force.”—Brad Karp, Chair of the Firm, Paul Weiss.
Bruce MacEwen discusses how he diagnoses the structural illnesses of law firms.
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