Bob Moesta is one of the principal architects of the Jobs to be Done theory and founder of The Re-Wired Group. Since developing the Jobs to be Done theory in the mid-90s along with Harvard Business School Professor Clayton Christensen, Bob has continued to develop, advance, and apply the innovation framework to everyday business challenges.
A visual thinker, teacher and creator, Bob has worked on & helped launch more than 3,500 new products, services and businesses across nearly every industry, including defense, automotive, software, financial services and education, among many others. He has started, built and sold several startups.
A lifetime learner, Bob holds degrees from Michigan State University, Harvard Business School and Stanford University. He has studied extensively at Boston University’s School of Management and at MIT School of Engineering. He is a fellow at the Clayton Christensen Institute and is a guest lecturer at the Harvard Business School, MIT Sloan School of Entrepreneurship and Northwestern University’s Kellogg School of Management.
Bob Moesta discusses his book, “Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress,” and challenges lawyers to rethink their perspective on selling legal services.
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