Bob Burg is a sought-after speaker at corporate conventions and for entrepreneurial events. He has written the well known business marketing books Endless Referrals and The Go-Giver. His newest book is entitled, Adversaries Into Allies: Win People Over Without Manipulation or Coercion which discusses how to master the art of Ultimate Influence. Bob is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve.
Most lawyers are technicians; they want to provide legal services but cringe at the necessary step of selling them. There is a negative connotation of sales and marketing in the legal field....
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