Greg Sterling

Greg Sterling is co-founder of Near Media and a leading authority on local digital marketing, location intelligence, and the SMB market. Sterling has been engaged in online strategy, research, content development, and event programming since 1998. Most recently, he was the VP of Market Insights for Uberall and a former contributing editor for Search Engine Land, where he wrote for 14 years.

Sterling has spoken extensively at industry events over the past 20 years. In 2013, he founded The Place Conference, focusing on location intelligence. He also wrote the first analyst report on local search and its potentially disruptive impact on traditional media such as yellow pages in 2003. (Believe it or not, at the time, the outcome wasn’t a foregone conclusion.)

Before Uberall, Sterling was VP of Strategy for the Local Search Association. Prior to LSA, Sterling was an analyst, editor, producer and author at Opus Research, The Kelsey Group, Allbusiness.com, and TechTV.