Mark Graban is an author, speaker, consultant, and an experienced leader in “Lean,” change management, and continuous improvement methods. Mark combines analytics and leadership skills to help you succeed. Mark is also the host of a number of highly successful podcasts. His podcasts include “Lean Blog Interviews,” “Habitual Excellence,” and “My Favorite Mistake.” He’s also affiliated with the technology company KaiNexus and the healthcare advisory firm Value Capture. His books include his most recent, titled “Measures of Success: React Less, Lead Better, Improve More.” He has a BS in industrial engineering from Northwestern University and an MS and an MBA from MIT.
What measures of success matter most when it comes to marketing efforts and lead conversion? How do lawyers know which metrics they should be paying attention to, and which ones simply aren’t...
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