Episode Category

Legal Marketing

New Solo

CRM: Using Client Relationship Management in Your Law Firm

Michael Chasin, co-founder and CEO of Lexicata, talks about how CRMs can help solo and small firm lawyers with client intake as well as marketing.

New Solo New Solo
Legal Toolkit

FindLaw 2015 U.S. Consumer Legal Needs Survey

Mark Jacobsen talks with Jared Correia about the 2015 U.S. Consumer Legal Needs Survey and online law firm marketing.

Legal Toolkit Legal Toolkit
New Solo

New Trends in Practice Management

Adriana Linares speaks with Clio CEO Jack Newton, who shares what he believes are two big trends in practice management.

New Solo New Solo
Lunch Hour Legal Marketing

The Expertise Effect: How Getting Narrow Can Grow Your Practice

Jay Harrington discusses how to market a niche legal practice through various thought leadership and content marketing initiatives.

Lunch Hour Legal Marketing Lunch Hour Legal Marketing
Legal Toolkit

How Lawyers Can Increase Their Productivity and Be More Organized

Heidi Alexander talks with Lawyerist founder and editor in chief Sam Glover about how lawyers can increase their organization and productivity.

Legal Toolkit Legal Toolkit
Lunch Hour Legal Marketing

Three Marketing Tools Small Law Firms Can’t Live Without

As more and more clients find us online, it’s imperative that small law firms have the basic tools in place to capture and capitalize on potential opportunities. In this session we will cover the tools you can’t live without, and some wish-list items for future growth. Including; Avvo, Social Media Automation, Email Marketing and more....

Lunch Hour Legal Marketing Lunch Hour Legal Marketing
Legal Toolkit

The Art of the Entertainment Deal

Jeff B. Cohen, remembered for his role as Chunk in The Goonies, discusses dealmaking in the context of the law.

Legal Toolkit Legal Toolkit
Lunch Hour Legal Marketing

The Dollars and Sense of Legal Marketing

The only thing more expensive than hiring a lawyer is advertising as one. For example, a recent study of online advertising found that 78 of the top 100 most expensive Google advertising terms are fought over by lawyers looking for clients. It can cost a lot of money to market a law firm. Worse, most...

Lunch Hour Legal Marketing Lunch Hour Legal Marketing
Lunch Hour Legal Marketing

Internet Marketing: Establishing a Powerful Online Presence

Are you struggling to establish a powerful online presence for your law practice? Is your website failing to bring in business? Learn how to establish a comprehensive online presence that will increase your exposure and enhance your credibility, while maintaining MRPC compliance. This presentation will cover: – Branding + using imagery that will resonate with...

Lunch Hour Legal Marketing Lunch Hour Legal Marketing
Legal Toolkit

Marketing Your Firm Through Branded Networks

The last 10 years have seen a 75% rise in legal costs, which compares to a 20% increase for other fields. It’s estimated that there are one billion dollars worth of unrecognized legal needs in today’s market. Even when legal needs are recognized, it’s common for potential clients to see their problems as prohibitively expensive....

Legal Toolkit Legal Toolkit
Lawyerist Podcast

#52: Local Marketing, with Gyi Tsakalakis

Gyi Tsakalakis on what local marketing is, why it matters, and how to do it effectively.

Lawyerist Podcast Lawyerist Podcast
The Digital Edge

The Internet’s Role in Client Development

How do people find lawyers these days? Although many attorneys believe they are discovered through a Google or Bing search, legal service consumers are actually still taking recommendations from people they know and trust. But technology has added a multitude of new ways that people perform research and journey to find lawyers. Potential clients will...

The Digital Edge The Digital Edge
Legal Toolkit

Online Reviews: Yelp for Help

Online review sites are increasingly important for product and service consumers, but to what extent are people really taking them into consideration when selecting an attorney? If potential clients are counting stars before they call, how do lawyers take control of their online reputations? Furthermore, with limited time and marketing budgets, what should solo and...

Legal Toolkit Legal Toolkit
Lawyerist Podcast

#46: How to Figure Out if Your Online Marketing is Working, with Dan Weeks

Dan Weeks talks about what goes into the score and shares free tools you can use to figure out how your own website performs relative to your competition.

Lawyerist Podcast Lawyerist Podcast
Lawyerist Podcast

#26: David Lat on the Future of BigLaw and SmallLaw

David Lat talks about the similarities and differences between BigLaw, solo, and small firms, and talks about changes and opportunities in the legal market.

Lawyerist Podcast Lawyerist Podcast