Jim Heininger, PRSA, is the founder and principal at The Rebranding Experts, a companion company to Dixon | James Communications. Heininger launched Rebranding Experts in 2017 after 30 years of business and brand strategy experience for P&G, McDonald’s, Anheuser-Busch, and other major corporations. He has designed the firm’s methodology and integrated its team of experts representing the many disciplines necessary for successful rebranding including research, brand strategy and planning, creative naming, design/identity, and corporate and leadership communications. The firm incorporates change management, human resources, employee engagement and internal marketing, customer experience, design, and marketing/public relations.
Heininger serves as the strategist on all agency assignments and coaches CEOs through the rebranding process, aligning their executive teams, and helping to execute complete name changes and new customer promises. He regularly speaks at national conferences and is a frequent contributor to Forbes internet publications on the topic of rebranding.
Heininger earned his bachelor’s degree at the University of Iowa.
Who are you? Have you thought about your firm’s brand? Hear from branding evangelist and expert Jim Heininger on steps you can take today.
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