New Solo host, Attorney Kyle Guelcher, a solo practitioner and the most recent Chair of the Young Lawyers Division of the Massachusetts Bar Association, joins Frank A. Cseke, a Fort Collins, Colorado-based attorney and founder of the blog, The Solo Lawyer, to discuss some hot topics in the solo attorney community. Kyle & Frank take a look at the power of blogging, and a host of other topics including: marketing, rainmaking, “good” clientele and taking a Zen approach to the law.
Special thanks to our sponsor, Firm Manager.
Need a “brand” aid? On this month’s episode of the Legal ToolKit, host Jared Correia, Law Practice Management Advisor with Mass. LOMAP, talks with Dorie Clark, CEO of Clark Strategic Communications, about personal branding for lawyers. Dorie is a regular blogger for the Harvard Business Review, and is working on, “What’s Next?: The Art of Reinventing Your Personal Brand”, to be released by Harvard Business Review Press in 2012. Dorie and Jared cover what it means to have a “personal brand, ” take a look at a the importance of developing a unique selling proposition and discuss some of the ways that attorneys can produce and leverage content, to stand out from the crowd.