How can you use SEO to market your law practice? On the Legal ToolKit, host Jared Correia, Law Practice Management Advisor with Mass. LOMAP, welcomes Conrad Saam, Senior Marketing Manager for Avvo, to discuss Search Engine Optimization (SEO) and why it is important to lawyers. Conrad explains how SEO works, and how it retains its importance, even with the explosion of social media. Jared and Conrad also take a look at how law firms can supplement SEO with other marketing tactics.
Special thanks to our sponsors, Carbonite Pro and Catuogno Court Reporting.
Podcast: Play in new window | Download (Duration: 28:28 — 20.2MB)
How can a solo attorney effectively use social media? In this edition of New Solo, host Attorney Kyle R. Guelcher, a solo practitioner out of Springfield, MA and Chair of the Young Lawyers Division of the Massachusetts Bar Association, welcomes Attorney Carolyn Elefant, to take a look at a solo practitioner’s unfair marketing advantage when it comes to social media. Carolyn talks about her book with Attorney Nicole Black, Social Media for Lawyers, The New Frontier, about why a new lawyer would want to invest resources in social media, how to find online potential clients and turn them into real world clients and ethical issues a practitioner should consider when using social media.
Special thanks to our sponsor, Firm Manager.
Podcast: Play in new window | Download (Duration: 27:17 — 15.9MB)
With the inception of YouTube, the video has skyrocketed in popularity from how-to videos to promotional videos, to marketing for businesses and law firms. On this edition of The Un-Billable Hour, host Attorney Rodney Dowell, Director of the Massachusetts Law Office Management Assistance Program, welcomes Lu Ann Reeb, Co-founder and President of Legal Talk Network, LLC, to talk about the value of video and how firms and attorneys can gain exposure with a high quality video.
Podcast: Play in new window | Download (Duration: 12:33 — 12.2MB)
On this edition of The Un-Billable Hour, host Attorney Rodney Dowell, Director of the Massachusetts Law Office Management Assistance Program, welcomes JoAnna Forshee, CEO of InsideLegal and Jobst Elster, Head of Content for InsideLegal.com, to take an inside look at the 2010 International Legal Technology Association (ILTA) Conference and findings from the 2010 InsideLegal/ILTA Member Technology Purchasing Survey. JoAnna and Jobst discuss the collaboration between ILTA and InsideLegal, the strategy and marketing sessions offered at the ILTA conference and what these survey results mean to vendors.
Podcast: Play in new window | Download (Duration: 32:21 — 23.7MB)
On this edition of The Un-Billable Hour, host Attorney Rodney Dowell, Director of the Massachusetts Law Office Management Assistance Program, welcomes Teddy Snyder, Esq., author and a Certified Structured Settlement Consultant at Ringler Associates, to discuss her fourth book, Women Rainmakers Best Marketing Tips-3d Edition. Teddy talks about her new book, the history behind the ABA Women Rainmakers, the importance of branding and networking and shares some marketing tips for running a law practice.
Women Rainmakers Best Marketing Tips-3d Edition will be available at www.ababooks.org
Podcast: Play in new window | Download (Duration: 32:49 — 23.4MB)
In this debut podcast of The Un-Billable Hour, host Attorney Rodney Dowell, Director of the Massachusetts Law Office Management Assistance Program, will look at how attorneys can successfully market themselves and their practice to maximize their success. Rodney welcomes Attorney Lee S. Rosen, from the North Carolina family law firm, Rosen Law Firm, to discuss the keys to developing a successful marketing program for individual lawyers and law firms.
Podcast: Play in new window | Download (Duration: 25:50 — 20.6MB)
Last week, a guerilla marketing stunt headed by Turner Broadcasting went horribly wrong resulting in complete chaos in the city of Boston. On Lawyer 2 Lawyer, co-hosts and Law.com bloggers, J. Craig Williams and Robert Ambrogi turn to expert, BU Professor of Law, Professor David Rossman to discuss this hot topic. Has guerilla marketing gone too far and who should be held accountable? What sort of punishment should offenders who stir up this type of chaos face in a post 9/11 world? Do they deserve punishment at all? Listen to L2L for a powerful show.
Podcast: Play in new window | Download (14.9MB)
