On this episode of The Legal Toolkit, your host, Jared Correia, invites Jordan Furlong to discuss how the legal marketplace is changing and how law firms can react. “In the short term,” Furlong begins, “we’re going to see a lot more regulatory reform ending in a small set of really advanced legal services, exclusive to lawyers.” He goes on to prognosticate respecting the specific effects that changes will have upon solo and small firm attorneys, law students and law schools. Despite the disruptive change that will continue to take place in the practice of law, Furlong does, in the long term, see the light at the end of the tunnel for the redefined attorney.
Jordan Furlong is a lawyer, speaker, and consultant based in Canada. He specializes in giving thought-provoking presentations covering the future of the legal marketplace and how to assimilate. Before working as a consultant and speaker, he edited top legal publications, including The Canadian Bar Association’s magazine National and The Lawyer’s Weekly. Currently he writes the blog, Law21: Dispatches from a Legal Profession on the Brink, a multiple ABA Blawg 100 honoree. His latest book, Evolutionary Road: A Strategic Guide to Your Law Firm’s Future, is available from Attorney at Work.
Tune in to hear more on the future of legal services: how these will be created, priced, and delivered, and how lawyers can take advantage of the changes.
Clients have an abundance of options when hiring an attorney. Often, it is a firm’s website that determines who they ultimately hire. On this episode of The Legal Toolkit, hosts Jared Correia and Heidi Alexander talk to Jeff Lantz about building an Internet brand and website that differentiates you from your competitors and attracts clients.
- Jeff Lantz is the founder and CEO of Esquire Interactive. His company is an attorney-run marketing firm that specializes in website development, Internet marketing, and branding for law firms and attorneys. Lantz was a practicing attorney for more than 12 years before he delved into Internet marketing. He has authored two books: The Essential Attorney Handbook for Internet Marketing, Search Engine Optimization, and Website Development Management, referred to as “The bible for building law firm websites,” by host Alexander, and Internet Branding for Lawyers: Building the Client-Centered Website published by the ABA Law Practice Management Section.
Tune in to hear from the author of Internet Branding for Lawyers on the basics of branding, website development, and marketing for attorneys.
Jared is Law Practice Management Advisor at LOMAP. Prior to joining LOMAP, he was the Publications Attorney for the Massachusetts Bar Association (“MBA”). He was the first Publications Attorney for the MBA, and established the continuing legal education publication protocols and standards. In addition to overseeing the MBA’s CLE Publications, he also managed the MBA’s version of Casemaker, an online legal research product provided free of charge to MBA members. Prior to joining the MBA, Mr. Correia was a private practice attorney, working in the areas of general practice and disability law, in small firms on the Southcoast, North of Boston and just outside of Boston. Mr. Correia’s general practice encompassed a diverse range of legal subjects, including the handling of administrative hearings, personal injury law, family law, tax law and property law matters. Mr. Correia is active in raising funds for cancer research and has founded a charitable organization to benefit autistic children. He is a graduate of Suffolk University Law School and Saint Anselm College, where he was a captain of the Saint Anselm College Debate Team that finished second nationally in 2000.
Visit Jared’s blog