Referrals are the lifeblood of the most successful law firms, but attorneys, like anyone else, have to get their potential referral sources to know, like and trust them. On this month’s Legal ToolKit, host Jared Correia, Law Practice Management Advisor with Mass. LOMAP, talks with Jaimie B. Field, Esq. founder of Marketing Field, LLC about the power of referrals. Jaimie and Jared consider potential referral sources for lawyers, mull over the age-old maxim that ‘referrals beget referrals’ and discuss the importance of training referral sources, in order to get them to get you the clients you really want.
How can you use SEO to market your law practice? On the Legal ToolKit, host Jared Correia, Law Practice Management Advisor with Mass. LOMAP, welcomes Conrad Saam, Senior Marketing Manager for Avvo, to discuss Search Engine Optimization (SEO) and why it is important to lawyers. Conrad explains how SEO works, and how it retains its importance, even with the explosion of social media. Jared and Conrad also take a look at how law firms can supplement SEO with other marketing tactics.
There is no doubt that the legal industry has gone global. Political, economic, social and technological advances around the world have created a very competitive environment. Attorneys and co-hosts Bob Ambrogi and J. Craig Williams welcome Nick Jervis, Director and Founder of Samson Consulting in Bristol, England, to discuss the best ways to market to clients and the importance of a legal marketing strategy. Later in the program, Bob and Craig chat with Ross Fishman, JD, CEO of Fishman Marketing, about new legal marketing trends and how a law firm can stay ahead of the competition through their marketing, stateside and worldwide.
How can a solo attorney effectively use social media? In this edition of New Solo, host Attorney Kyle R. Guelcher, a solo practitioner out of Springfield, MA and Chair of the Young Lawyers Division of the Massachusetts Bar Association, welcomes Attorney Carolyn Elefant, to take a look at a solo practitioner’s unfair marketing advantage when it comes to social media. Carolyn talks about her book with Attorney Nicole Black, Social Media for Lawyers, The New Frontier, about why a new lawyer would want to invest resources in social media, how to find online potential clients and turn them into real world clients and ethical issues a practitioner should consider when using social media.
Special thanks to our sponsor, Firm Manager.
With the inception of YouTube, the video has skyrocketed in popularity from how-to videos to promotional videos, to marketing for businesses and law firms. On this edition of The Un-Billable Hour, host Attorney Rodney Dowell, Director of the Massachusetts Law Office Management Assistance Program, welcomes Lu Ann Reeb, Co-founder and President of Legal Talk Network, LLC, to talk about the value of video and how firms and attorneys can gain exposure with a high quality video.