With the popularity of social media on the rise within the legal profession, has old school marketing taken a back seat? Jared Correia, the host of The Legal ToolKit and Law Practice Management Advisor with Mass. LOMAP, joins Attorney Christopher Strang, partner at the Boston law firm, Desmond, Strang & Scott LLP and Robert Simpson, President/CEO of Waverider Communications, to talk about the pros of old school marketing, including: the importance of developing and implementing a strategy, the power of networking and how lawyers can successfully market themselves in both non-traditional and traditional modes.
Special thanks to our sponsor, Clio.
Referrals are the lifeblood of the most successful law firms, but attorneys, like anyone else, have to get their potential referral sources to know, like and trust them. On this month’s Legal ToolKit, host Jared Correia, Law Practice Management Advisor with Mass. LOMAP, talks with Jaimie B. Field, Esq. founder of Marketing Field, LLC about the power of referrals. Jaimie and Jared consider potential referral sources for lawyers, mull over the age-old maxim that ‘referrals beget referrals’ and discuss the importance of training referral sources, in order to get them to get you the clients you really want.