Clients have an abundance of options when hiring an attorney. Often, it is a firm’s website that determines who they ultimately hire. On this episode of The Legal Toolkit, hosts Jared Correia and Heidi Alexander talk to Jeff Lantz about building an Internet brand and website that differentiates you from your competitors and attracts clients.

• Jeff Lantz is the founder and CEO of Esquire Interactive. His company is an attorney-run marketing firm that specializes in website development, Internet marketing, and branding for law firms and attorneys. Lantz was a practicing attorney for more than 12 years before he delved into Internet marketing. He has authored two books: The Essential Attorney Handbook for Internet Marketing, Search Engine Optimization, and Website Development Management, referred to as “The bible for building law firm websites,” by host Alexander, and Internet Branding for Lawyers: Building the Client-Centered Website published by the ABA Law Practice Management Section.

Tune in to hear from the author of Internet Branding for Lawyers on the basics of branding, website development, and marketing for attorneys.

Podcast: Play in new window | Download (Duration: 27:01 — 24.8MB)

Desktop as a service, commonly known as DaaS, is a relatively new service which provides users access to their desktops from any computer via the cloud. Your hosts Jared Correia and Heidi Alexander invited Tom Rowe to talk about DaaS for lawyers.

• Rowe is a 4th generation attorney with an undergraduate degree in computer science and business administration. He now works as a technology consultant for law firms and businesses at OTB-Consulting and was named Technolawyer’s technology consultant of the year.

Rowe answers questions about DaaS for big, small, and solo firms, how to make DaaS secure, how to make it cost effective, and more. He will also talk about SaaS, software as a service, as it relates to lawyers and DaaS users.

 

Podcast: Play in new window | Download (Duration: 33:29 — 30.7MB)

Wondering where The Legal Toolkit has been for the past six months? Never fear, Jared Correia, your host and a Senior Law Practice Advisor with Massachusetts Law Office Management Assistance Program ( Mass. LOMAP), is back. In this month’s episode meet the new co-host Heidi Alexander, also a Law Practice Advisor with Mass. LOMAP, who will be the newest addition to The Legal Toolkit team.

Before joining LOMAP, Alexander ran a solo law practice and a web consulting business. She has practiced employment law and litigation, clerked for a justice on the highest court of New Jersey, and worked helping entrepreneurs launch and grow their businesses at a nonprofit women’s business assistance center. She is currently serving on the board of directors of a community arts nonprofit, as a special needs mentor, and as a coordinator and facilitator for girls in underserved communities.

This episode will introduce Alexander and give her a chance to further outline her background, expertise, side projects, volunteer positions, and finally, her strong loyalty to her home state of Minnesota.

Podcast: Play in new window | Download (Duration: 16:49 — 15.5MB)

On this October edition of The Legal Toolkit, Jared Correia, Senior Law Practice Advisor with Mass. LOMAP, joins Chiara LaPlume, principal of LaPlume Law, LLC and Sofia Lingos, principal of Lingos Law, to address entity choice for lawyers and law firms.  Chiara and Sofia run down the options for law firms and solo lawyers (including d/b/a’s and limited liability entities), talk about why it’s essential to have a partnership agreement and relay why it may useful for an attorney to hire another lawyer to help them get incorporated.

Special thanks to our sponsor, Clio.

Podcast: Play in new window | Download (Duration: 33:31 — 19.9MB)

Jared D. Correia, Esq.

Jared is Law Practice Management Advisor at LOMAP. Prior to joining LOMAP, he was the Publications Attorney for the Massachusetts Bar Association (“MBA”). He was the first Publications Attorney for the MBA, and established the continuing legal education publication protocols and standards. In addition to overseeing the MBA’s CLE Publications, he also managed the MBA’s version of Casemaker, an online legal research product provided free of charge to MBA members. Prior to joining the MBA, Mr. Correia was a private practice attorney, working in the areas of general practice and disability law, in small firms on the Southcoast, North of Boston and just outside of Boston. Mr. Correia’s general practice encompassed a diverse range of legal subjects, including the handling of administrative hearings, personal injury law, family law, tax law and property law matters. Mr. Correia is active in raising funds for cancer research and has founded a charitable organization to benefit autistic children. He is a graduate of Suffolk University Law School and Saint Anselm College, where he was a captain of the Saint Anselm College Debate Team that finished second nationally in 2000.

Visit Jared’s blog

Law Office Management Assistance Program
31 Milk Street
Suite 810
Boston, MA 02109
Phone: (857) 383-3252
Email: jared@masslomap.org
LinkedIn
The Legal ToolKit Podcast

 

Podcast: Play in new window | Download (Duration: 5:00 — 4.0MB)

Paralegals need to know the latest trends in law practice and productivity technology to contribute to a successful law practice. For the hottest tech trends, Paralegal Voice co-hosts Lynne DeVenny and Vicki Voisin turn to Jared D. Correia, Esq., the Senior Practice Advisor for Massachusetts’ Law Office Management Assistance Program (MASSLOMAP). Jared shares his thoughts on everything from law practice management software, to cloud-based solutions and document management, to remote access and the benefits of social media. A big fan of legal support staffers, he explains why they are a key part of the legal team. This podcast is a must-listen for both paralegals and attorneys!

Special thanks to our sponsors, Clio and the National Association of Legal Assistants (NALA).

Podcast: Play in new window | Download (Duration: 37:13 — 34.5MB)

On this edition of The Legal ToolKit, brought to you by Catuogno Court Reporting, host Jared Correia, Law Practice Management Advisor with Mass. LOMAP, welcomes Denise Squillante, president of the Massachusetts Bar Association and Valerie Yarashus, immediate past president of the Massachusetts Bar Association, to cover some important MBA initiatives. They take a look at today’s challenges for the legal profession, discuss diversity, technology, mentoring in the legal profession and about how the MBA is reaching young attorneys statewide.

Podcast: Play in new window | Download (Duration: 27:14 — 21.5MB)

On this edition of The Legal ToolKit, brought to you by Catuogno Court Reporting, host Jared Correia, Law Practice Management Advisor with Mass. LOMAP, welcomes Attorney Chiara Urbani LaPlume and Attorney Audrey Heidt, both co-chairs of the Massachusetts Women’s Bar Association’s Solo and Small Firm Committee, to take a look at setting fees, through the lens of the new Women’s Bar Association series of “fee circles”, that focus on the issue.  Among other topics, Jared, Chiara and Audrey cover how to start the conversation about fees, whether to charge consultation fees and/or retainers and, of course, how to establish rates, including when to reassess and reduce rates, as necessary.

Podcast: Play in new window | Download (Duration: 23:35 — 17.9MB)

In part one of this two-part series on IOLTA Accounting on the Legal ToolKit, brought to you by Catuogno Court Reporting, host Jared Correia, Law Practice Management Advisor with Mass. LOMAP,  explored IOLTA accounting and its purposes.  In part two, Jared welcomes Beverly Michaelis,  Practice Management Advisor with the Professional Liability Fund of the Oregon State Bar and Lindsay Vosburgh, Financial Investigator at the Massachusetts Office of Bar Counsel,  to talk about the latest in trust accounting software and to offer tips on trust accounting software for lawyers and firms.

Podcast: Play in new window | Download (Duration: 29:46 — 21.3MB)