How can you use SEO to market your law practice? On the Legal ToolKit, host Jared Correia, Law Practice Management Advisor with Mass. LOMAP, welcomes Conrad Saam, Senior Marketing Manager for Avvo, to discuss Search Engine Optimization (SEO) and why it is important to lawyers. Conrad explains how SEO works, and how it retains its importance, even with the explosion of social media. Jared and Conrad also take a look at how law firms can supplement SEO with other marketing tactics.
Preserving the professional rules with regard to original content reporting and attribution to original sources is the topic on this Lawyer2Lawyer. Attorneys and co-hosts, J. Craig Williams and Bob Ambrogi welcome Alan Schwarz, a prolific sports writer from The New York Times, to discuss the legal and ethical issues pertaining to digital media. They discuss copyright law, the extent to which bloggers should give credit to original reportorial sources and the ethical guidelines bloggers and journalists should be following when it comes to content.