What are people saying about you online?  What if the comments are negative?  How can you protect your good name?  In an environment where online reviews are common, Legal Toolkit host Jared Correia, Law Practice Advisor with Mass. LOMAP,, and Conrad Saam, Vice President of Marketing at Urbanspoon, discuss online reputation management for lawyers.  Conrad and Jared cover the importance of tracking online mentions, and the methods for doing so.  They also address the rising vitality of local search and the usefulness in dominating vanity search.

Special thanks to our sponsor, Clio.

Podcast: Play in new window | Download (Duration: 26:16 — 18.3MB)

How can you use SEO to market your law practice? On the Legal ToolKit, host Jared Correia, Law Practice Management Advisor with Mass. LOMAP, welcomes Conrad Saam, Senior Marketing Manager for Avvo, to discuss Search Engine Optimization (SEO) and why it is important to lawyers. Conrad explains how SEO works, and how it retains its importance, even with the explosion of social media.  Jared and Conrad also take a look at how law firms can supplement SEO with other marketing tactics.

Special thanks to our sponsors, Carbonite Pro and Catuogno Court Reporting.

Podcast: Play in new window | Download (Duration: 28:28 — 20.2MB)