The rise of interactive story world communities and transmedia marketing campaigns has brought about scores of intellectual property, copyright law and creation rights issues. Lawyer2Lawyer co-hosts and attorneys, Bob Ambrogi and Craig Williams, bring together Esther Lim, the Founder of The Estuary and Scott Walker, the President of Brain Candy, for an in-depth analysis of the questions and concerns generated by collaborative entertainment and multi-platform interactive engagement.
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