Attention bloggers: The Federal Trade Commission approved new Web guidelines pertaining to “Guides Concerning the Use of Endorsements and Testimonials in Advertising.” The FTC wants bloggers to disclose free products or payments they have received from companies for reviewing their products. Co-hosts and attorneys J. Craig Williams and Bob Ambrogi welcome Attorney Eric P. Robinson, Staff Attorney at the Media Law Resource Center and Attorney Barry J. Reingold, partner in the Washington D.C. office of Perkins Coie, to clarify the FTC’s new guidelines, look at the ethics of blogging, blogger abuse and how these new guidelines will impact the blogosphere
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On this edition of the Kennedy-Mighell Report, co-hosts Dennis Kennedy and Tom Mighell discuss the current state of legal blogging on the Internet and share with you what is new in the blawgosphere. In the “Stuff We’ve Been Talking About Ourselves” segment, Dennis & Tom will look at the “mobile platform” and how to make your site more mobile-friendly. In Parting Shots, Dennis and Tom leave you with lasting tips and observations. After you listen, be sure to check out Tom & Dennis’ co-blog and book by the same name, The Lawyers Guide to Collaboration Tools and Technologies.
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Twitter, Facebook, blogging? Hardly a day goes by without someone proclaiming that a technology is “dead.” On this edition of the Kennedy-Mighell Report, co-hosts, Dennis Kennedy and Tom Mighell talk about what technologies to stick with, what to abandon and how you can determine which are best for your law firm. In the Q & A segment, Dennis and Tom will answer audience questions and wrap up with Parting Shots, leaving you with lasting tips and observations. After you listen, be sure to check out Tom & Dennis’ co-blog and book by the same name, The Lawyers Guide to Collaboration Tools and Technologies.
Podcast: Play in new window | Download (Duration: 26:01 — 24.6MB)
Want to keep up with the latest marketing with new media technology? Podcasting, webcasting, blogging, online video, social networking…is it confusing? This program will help sort it out with special guest and global marketing expert, Larry Weber, Chairman and Founder of W2 Group, Inc., Co-founder and Chairman of the Board of Directors of the Massachusetts Innovation and Technology Exchange. Weber and his company help global brands and emerging companies harness social media strategies to enhance brand reputation, create partnerships, and increase demand generation. His recent book, Marketing to the Social Web:How Digital Customer Communities Build Your Business makes the marketing picture clearer. Don’t miss this one-on-one conversation!
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