There is no doubt that the legal industry has gone global. Political, economic, social and technological advances around the world have created a very competitive environment. Attorneys and co-hosts Bob Ambrogi and J. Craig Williams welcome Nick Jervis, Director and Founder of Samson Consulting in Bristol, England, to discuss the best ways to market to clients and the importance of a legal marketing strategy. Later in the program, Bob and Craig chat with Ross Fishman, JD, CEO of Fishman Marketing, about new legal marketing trends and how a law firm can stay ahead of the competition through their marketing, stateside and worldwide.
Attention bloggers: The Federal Trade Commission approved new Web guidelines pertaining to “Guides Concerning the Use of Endorsements and Testimonials in Advertising.” The FTC wants bloggers to disclose free products or payments they have received from companies for reviewing their products. Co-hosts and attorneys J. Craig Williams and Bob Ambrogi welcome Attorney Eric P. Robinson, Staff Attorney at the Media Law Resource Center and Attorney Barry J. Reingold, partner in the Washington D.C. office of Perkins Coie, to clarify the FTC’s new guidelines, look at the ethics of blogging, blogger abuse and how these new guidelines will impact the blogosphere
Solo and small-firm practitioners have discovered that Craigslist has been a great source for generating business, but are challenged by a growing number of lawyer ads and individual state’s advertising rules. Host J. Craig Williams welcomes Attorney Susan Beecher, a solo practitioner out of Kent, Washington and Attorney William Hornsby, counsel in the American Bar Association’s Division for Legal Services, to look at the upside and downside of advertising on Craigslist and the legal ethics issues surrounding advertising on these free online sites.