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Heidi S. Alexander, Esq. is the director of the Massachusetts Law Office Management Assistance Program (MassLOMAP). She...
| Published: | July 10, 2014 |
| Podcast: | On the Road |
| Category: | Best Legal Practices , Legal Support , Legal Technology & Data Security , Practice Management |
The Legal Toolkit’s Heidi Alexander interviews Jim Schonrock, VP of performance at FindLaw, live at Mass LOMAP’s 4th Annual Super Marketing Conference about his presentation “Do Silver Bullets Exist with Digital Marketing.” Schonrock discusses the preconceived notions lawyers have about digital marketing and how customers search online. Rather than focusing on ranking in Google for specific phrases, law practices need to expand their social media presence in blogs, Facebook, LinkedIn, and optimize their local profiles. However, he emphasizes, successful digital marketing must always be followed by a positive client experience.
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On the Road |
Recorded on the conference floor, "On the Road" includes highlights and interviews from popular legal events.
