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Heidi Alexander Interviews Lawducate Founder Kelli Proia at Mass LOMAP Conference
Heidi Alexander, co-host of The Legal Toolkit, interviews Kelli Proia, founder of the legal business training organization Lawducate, during Mass LOMAP’s 4th Annual Super Marketing Conference. She explains how a law firm is like any business, and recommends lawyers put effort into marketing and outsource necessary areas like creating a website. Lawducate, one of the co-sponsoring organizations at Mass LOMAP, teaches fundamental business marketing and sales techniques to lawyers.