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Marketing in the Technology Revolution
Want to keep up with the latest marketing with new media technology? Podcasting, webcasting, blogging, online video, social networking…is it confusing? This program will help sort it out with special guest and global marketing expert, Larry Weber, Chairman and Founder of W2 Group, Inc., Co-founder and Chairman of the Board of Directors of the Massachusetts Innovation and Technology Exchange. Weber and his company help global brands and emerging companies harness social media strategies to enhance brand reputation, create partnerships, and increase demand generation. His recent book, Marketing to the Social Web:How Digital Customer Communities Build Your Business makes the marketing picture clearer. Don’t miss this one-on-one conversation!