On this month’s show, host Jared Correia, Law Practice Management Advisor with Mass. LOMAP, is joined by Tim Baran, Principal of BaranCLE and Community Manager at RocketMatter, as the two take a look at some ways to market a law practice through CLE participation. Tim and Jared talk about utilizing traditional and non-traditional marketing techniques for securing CLE faculty positions, discuss methods for approaching bar associations with respect to panel spots and cover the options that lawyers have for putting on their own CLE programming.
Is your practice management vision cloudy? We can help. On this month’s show, host Jared Correia, Law Practice Management Advisor with Mass. LOMAP, is joined by Jack Newton, Co-founder & CEO of Clio, as they take a look at the latest trends in practice management and cloud computing. Jared and Jack talk about the essential usefulness of practice management systems, the appeal of cloud programs (even for skittish lawyers!) and what the future looks like in the cloud.
Does global economics affect your law practice? The, perhaps surprising, answer is a resounding ‘Yes’! On this month’s show, host Jared Correia, Law Practice Management Advisor with Mass. LOMAP, welcomes to the Legal Toolkit Susan Cartier Liebel, the Founder & CEO of Solo Practice University®, to address the effect that global economics and changing demographics have on attorneys and their practices. Susan and Jared discuss the present economic downturn in the context of the history of the United States, talk about why it is so important for the modern attorney to apply a client-centric viewpoint and consider potential growth opportunities in a compromised economy.
Referrals are the lifeblood of the most successful law firms, but attorneys, like anyone else, have to get their potential referral sources to know, like and trust them. On this month’s Legal ToolKit, host Jared Correia, Law Practice Management Advisor with Mass. LOMAP, talks with Jaimie B. Field, Esq. founder of Marketing Field, LLC about the power of referrals. Jaimie and Jared consider potential referral sources for lawyers, mull over the age-old maxim that ‘referrals beget referrals’ and discuss the importance of training referral sources, in order to get them to get you the clients you really want.
Need a “brand” aid? On this month’s episode of the Legal ToolKit, host Jared Correia, Law Practice Management Advisor with Mass. LOMAP, talks with Dorie Clark, CEO of Clark Strategic Communications, about personal branding for lawyers. Dorie is a regular blogger for the Harvard Business Review, and is working on, “What’s Next?: The Art of Reinventing Your Personal Brand”, to be released by Harvard Business Review Press in 2012. Dorie and Jared cover what it means to have a “personal brand, ” take a look at a the importance of developing a unique selling proposition and discuss some of the ways that attorneys can produce and leverage content, to stand out from the crowd.
In light of the recent tornado damage sustained across the country, this month’s episode of the Legal ToolKit will cover “Disaster Recovery and Disaster Planning”. Host Jared Correia, Law Practice Management Advisor with Mass. LOMAP, welcomes Attorney Nerino J. Petro, Jr., the Practice Management Advisor for the Law Office Management Assistance program of the State Bar of Wisconsin, to discuss ways in which law firms affected by disaster can get back up and running, and how those unaffected can prepare for future potential disasters. Nerino talks about resources available to attorneys who have suffered practice interruptions due to natural disasters and the importance of having a disaster recovery plan and backup attorney(s) in place.
With a network of data protection rules and regulations on the state and federal level, it becomes more and more difficult for businesses to keep up. On the Legal ToolKit, host Jared Correia, Law Practice Management Advisor with Mass. LOMAP, welcomes Attorney C. Max Perlman from the law firm of Hirsch Roberts Weinstein LLP, to talk about those data security laws and regulations and their impact on businesses, including law firms. Jared and Max also discuss the federal requirements that local businesses should be aware of, to what extent the laws codify best practices and what to do if your business experiences a security breach.
Special thanks to our sponsor Catuogno Court Reporting.
Want to learn more about psychodrama? On the Legal ToolKit, host Jared Correia, Law Practice Management Advisor with Mass. LOMAP, welcomes two of “The 3 Sisters,” trial lawyers and psychodramatists, Joane Garcia-Colson and Mary Peckham, to discuss the art of psychodrama and its application to the practice of law. Joane and Mary talk about the importance of telling a story in trial practice and how to use psychodrama to better connect with your clients.
How can you use SEO to market your law practice? On the Legal ToolKit, host Jared Correia, Law Practice Management Advisor with Mass. LOMAP, welcomes Conrad Saam, Senior Marketing Manager for Avvo, to discuss Search Engine Optimization (SEO) and why it is important to lawyers. Conrad explains how SEO works, and how it retains its importance, even with the explosion of social media. Jared and Conrad also take a look at how law firms can supplement SEO with other marketing tactics.
How important is it for lawyers to stay on top of technological developments? Very. On the Legal ToolKit, host Jared Correia, Law Practice Management Advisor with Mass. LOMAP, welcomes Paul J. Unger, an attorney and partner with Affinity Consulting Group and the Chair of ABA TECHSHOW 2011, to talk about how attorneys can get the most out of some popular computer applications and to do a quick preview of the upcoming ABA TECHSHOW 2011. Legal ToolKit is brought to you by Catuogno Court Reporting.