Social Media: Risks & Rewards
On this edition of Law Technology Now, host Monica Bay chats with Mark Bisard, Vice President & Senior Counsel for the General Counsel’s Office at American Express, to discuss how corporations can effectively use social media to protect and promote their activities. Mark and Monica look at the importance of social media and how Mark’s company created a Twitter team, @AskAmex, that addresses consumer complaints, questions, and accolades.
Podcast: Play in new window | Download (Duration: 23:59 — 18.7MB)
While there are incremental benefits from social medua, but overdoing it can really harm anyone’s internet marketing efforts. It is wise to use social media at the right time and at the most proper way.