Podcast category: Practice Management

Legal Toolkit

Email Marketing for Attorneys

Many attorneys believe email is the most effective form of marketing communication because of list segmentation, custom content ability, and reach into mobile devices. On this episode of Legal Toolkit, host Heidi Alexander is joined by email marketing expert Heather Jackson from Constant Contact. Together, they discuss the advantages of using email for marketing as well as the do’s and don’ts associated with this type of outreach. Furthermore, we discover better practices for content creation and the importance of being consistent. Tune in to learn more about beating the spam filters, writing proper subject lines, and recommended frequency of message.

Heather Jackson is the Regional Development Director for Constant Contact. She has a long history in the sales and marketing industry having founded and operated a PR firm before joining Constant Contact. Jackson regularly conducts outreach to small businesses and provides education surrounding email and online relationship marketing. In addition, she will be presenting at this year’s LOMAP Super Marketing Conference held in Boston at Suffolk University Law School on June 5th.

 

Un-Billable Hour

8 Things Killing Your Law Firm and How to Stop Them

Law firms are beginning to utilize Lean Six Sigma standards to improve service quality for their clients. This two-tiered approach is both paradigm and methodology aimed at increasing organizational efficiency and accuracy of work. It focuses attention and efforts toward changing those behaviors and systems that slow productivity and increase errors. On this episode of the Un-Billable Hour, host Christopher T. Anderson interviews managing consulting expert Debbie Foster from Affinity Consulting Group. Together, they discuss Lean Six Sigma and the 8 main areas where law firms are losing productivity and profitability. Tune in to learn how your firm can benefit from modern day management practices by reducing waste, down time, and much more.

Debbie Foster is a Partner with the Affinity Consulting Group (ACG), where she specializes in practice management, time/billing/accounting and document management software, as well as providing technology audits for firms around the country. She has also trained hundreds of consultants around the country on software programs used in law firms and best practices when consulting on a law firm’s specific technology needs. Foster is very active with State Bar Associations, a former Chair of ABA TECHSHOW, and a regular speaker on topics relating to technology, management, finance, and marketing of a law firm.

 

Legal Toolkit

Managing Overflow Work with Freelance Attorneys

When overwhelmed with work, some firms hire freelance attorneys to fill the gap between client demand and firm capacity. Whether it’s niche expertise, transactional labor, or long-term temp. assignments, these contract attorneys are well-equipped to support the unique interests of their hiring firms. On this episode of Legal Toolkit, host Jared Correia interviews talent placement experts Leila Kanani from Intermix Legal Group and Gil Schipani from Tempus Fugit Law to learn more about the benefits of freelance attorney placement. Kanani discusses how firms who hire freelance attorneys benefit from improved workflow and enhanced expertise without the need to hire a permanent associate. Tune in to learn more.

Leila Kanani is an IP solo attorney and founder of Intermix Legal. After over 10 years of practice in BigLaw, she left for more control and balance in her life. Her objective in creating Intermix was to provide a flexible framework for experienced attorneys to participate in project-based contract legal services for solos and small firms.

Gil Schipani is the founder of Tempus Fugit Law, which specializes in substitute counsel/court coverage for lawyers as well as single transaction services. He is currently a partner with Schipani & Sinay and former Assistant City Solicitor of Brockton, Massachusetts. His practice area focuses on real estate, personal injury, business, and employment law.

The Digital Edge

Time Management for Lawyers

Meg Spencer Dixon pulled three consecutive all-nighters before she began pursuing time management as a career. Now, she is a consultant in task management for legal professionals. In this edition of The Digital Edge hosts Sharon Nelson and Jim Calloway invite Dixon to discuss her top tips for legal professionals looking to master project management, how to stop procrastinating, and more.

Founder of Spencer Consulting, Dixon has been working as a time-management consultant for more than a decade. Her company focuses on providing seminars on time management, project management, stress management, and how to run effective meetings for law firms, CLE providers, government agencies, and corporate law departments.