Podcast category: Legal Marketing

Lawyerist Podcast

#101: Working Out with Clients, with Drew Amoroso

 

In this episode, Drew Amoroso talks about starting a small fitness law firm of his own, Move Legal, after building a fitness practice at a big firm. Drew talks about meeting his clients for a workout before talking business, using Slack to communicate with clients, and the tools he uses to manage a mobile, niche practice. In the introduction, Sam and Aaron somehow crack themselves up talking about niche practices and marketing to tribes.

Drew is a lifelong fitness enthusiast and lawyer who built a fitness innovation team at Reed Smith LLP before founding Move Legal to focus on representing fitness companies exclusively.

Un-Billable Hour

Marketing Game Plan for 2017

It can be difficult to set your course in marketing when you don’t know where your firm has been. In this episode of The Un-Billable Hour, host Christopher Anderson talks with Marketing Vice President Chelsey Lambert from How To Manage a Small Law Firm about building successful marketing campaigns. Together, they discuss the money-saving attributes of planning in advance and the components needed to drive business to your firm including key performance indicators, ideal times to attract clients, and much more. Tune in to hear about a blueprint that you can implement into your very own marketing plan.

Chelsey Lambert is the marketing vice president for How To Manage a Small Law Firm. Her mission is to help attorneys and legal professionals understand the technology that is available to them, how to use it, and the positive impacts it can have on their business, client relationships, and bottom line.

Special thanks to our sponsor, Answer1.

The Florida Bar Podcast

The Florida Bar Tech Show: Riding the Technology Wave

The practice of law is a profession that is constantly evolving and one that requires continued training and education to stay on the cutting edge of legal trends. In this episode of The Florida Bar Podcast, hosts Jonathon Israel and Christine Bilbrey talk with Third Judicial Circuit in North Central Florida General Magistrate Jennifer Kuyrkendall about the upcoming Florida Bar Tech Show and why office managers, paralegals, law students, and lawyers should attend.

Jennifer Kuyrkendall is the General Magistrate for the Third Judicial Circuit in North Central Florida. She also sits on the Executive Council of the Solo & Small Firm Section where she currently serves as secretary and chair of The Florida Bar Tech Show: Riding the Technology Wave.

Lawyerist Podcast

#94: The Evolution of Online Marketing, with Greg Siskind

 

On this week’s podcast, Sam and Aaron talk about the Lawyerist podcast joining the Legal Talk Network. Then, Sam talks with Greg Siskind about the evolution of law firm websites and online marketing.

Greg Siskind is an immigration lawyer who launched one of the very first law-firm websites and the first law blog, and the author of the Lawyers Guide to Marketing on the Internet.

On the Road

ATL APP 2016: The Three Minute Pitch

When marketing your products at a convention or industry event it can be difficult to adequately promote your brand within the allotted presentation time. In this report from On The Road, host Monica Bay talks with Allegory founder and CEO Alma Asay, Alt Legal founder and CEO Nehal Madhani, and eBrevia CEO Ned Gannon about the Alt Legal Innovation Awards, what it was like presenting their products in under three minutes, and their advice to other entrepreneurs looking to refine how they market their products.

Alma Asay began her career at Gibson, Dunn & Crutcher LLP, where her practice focused on complex commercial litigations, primarily in the fields of media, entertainment and technology. Alma is the founder and CEO of Allegory, a litigation management application that automates everyday tasks for lawyers.

Nehal Madhani is an attorney and the founder and CEO of Alt Legal, a cloud-based software trusted by Am Law 200 firms, boutique firms, and in-house legal departments to prepare and manage thousands of IP filings every day.

Ned Gannon has a history in corporate law with Paul, Hastings, Janofsky and Walker LLP and LeBoeuf, Lamb, Greene & MacRae LLP and as founder and CEO of Audible Auto, a startup company developing infotainment technology at the intersection of smartphones and vehicles. Ned is now CEO of eBrevia, which uses artificial intelligence to extract data from contracts.

On the Road

ATL APP 2016: How Starting a Podcast Can Help Build Your Practice

When considering available marketing options many attorneys are aware that the internet and web based media are invaluable tools for client acquisition and reputation management. However, many of these lawyers are not sure how to leverage new media to maximize the potential marketing benefits for their particular law practice. In this report from On The Road, host Laurence Colletti speaks with attorneys Oscar Michelen and Scott Limmer about their podcast and how creating a podcast can improve your marketing and social media presence.

Oscar Michelen is a partner at the litigation botique Cuomo LLC where he specializes in commercial litigation and intellectual property. Additionally, he is co-host of the podcast “Reboot Your Law Practice” which is geared to solo and small firms trying to figure out how to survive in the current legal marketplace.

Scott Limmer’s practice focuses on the areas of Criminal Defense, College Disciplinary Law and Special Education Law and he is the other co-host of “Reboot Your Law Practice!”

Legal Toolkit

Video Marketing for Law Firms

With the abundance of law practitioners in the legal marketplace it can be difficult for a law firm to really differentiate themselves from their competitors. Many lawyers are looking at social media as a new way to gain greater visibility for their firm but what marketing opportunities can online video content provide? In this episode of The Legal Toolkit, host Jared Correia talks with Crisp Video Group CEO Michael Mogill about creating video content for law firms, how to effectively market through video, and the benefits this type of marketing can bring to your business.

Special thanks to our sponsors Amicus Attorney and Scorpion.

On the Road

Clio Cloud 2016: How My Client Landed a Million Dollar Client Through Facebook

Traditional marketing techniques have helped lawyers acquire new clients for decades with relatively little change. What possibilities does social media hold for the modern law firm? In this report from On The Road, host Patrick Palace chats with content marketing specialist Samantha Collier about how law firms can leverage the power of social media to gain new clients and control the reputation of their brand.

Samantha Collier is a top social media and content marketing specialist. Experienced in all aspects of the digital marketing world, Samantha has a keen understanding of social media content management as it applies to law firms. Leveraging her background in legal business development, Samantha is the author of the award winning blog Social Media for Law Firms. Today, Samantha works with lawyers across North America and focuses on how to use social media to improve your firm’s bottom line.

 

On the Road

Clio Cloud 2016: Texas Law Hawk Gets Loud About Marketing

Viral marketing is more visible than ever before and is utilized in many industries by both large and small businesses. In this report from On The Road, host Laurence Colletti talks with Above the Law Editor Joe Patrice, LegalZoom General Counsel Chas Rampenthal, and “Texas Law Hawk” Bryan Wilson about viral marketing in the legal industry and the power of branding.

Joe Patrice is an Editor at Above the Law. He previously practiced as a litigator at both Cleary, Gottlieb, Steen & Hamilton and Lankler Siffert & Wohl, representing a variety of individuals, institutions, and foreign sovereigns in criminal and civil matters. Joe is also a host on the Legal Talk Network podcast Thinking Like A Lawyer.

Chas Rampenthal has served as general counsel for LegalZoom since 2003 and as corporate secretary since 2007. Before joining LegalZoom, Chas was a partner at Belanger and Rampenthal, LLC and an associate at Testa, Hurwitz & Thibeault, LLP and Thelen Reid & Priest LLP. He also served as an officer and aviator in the United States Navy. Chas received his B.S. in economics and math studies from Southern Illinois University at Edwardsville and a J.D. from the University of Southern California.

Loud and proud of his Texas roots, Bryan E. Wilson was born and raised in Fort Worth. Bryan, otherwise known as the Texas Law Hawk, is licensed as an attorney and counselor at law, admitted to practice in state courts by the Supreme Court of Texas. Recently, Fort Worth, Texas Magazine selected Bryan as a 2015 Top Attorney of Tarrant County in Criminal Law with under five years of practice. In January of 2016, Above the Law honored Bryan with the 2015 Lawyer of the Year award for showing “the world that yes, lawyers can have a sense of humor.” Bryan has been featured or interviewed by many publications including CNN, Fox News, Huffington Post, and ABC News.

Legal Toolkit

Using Content Marketing to Grow Your Law Practice

In this episode of The Legal Toolkit, founder and president of Sword and the Script Media, LLC. Frank Strong talks with Heidi Alexander about content marketing and why it’s so important for lawyers. Frank starts by defining content marketing, a business process for creating and distributing relevant and valuable content, and briefly explains how this process can help lawyers build trust with their existing and prospective client base. He lists a few content marketing characteristics, like working consistently and ensuring that you own your distribution channel, and emphasizes that your content creation efforts should focus mainly on whichever platform you own. Frank encourages attorneys to seek client-oriented questions to help them in the content creation process and to use their own anecdotal style to guarantee a unique brand. He warns lawyers to establish a consistent publishing schedule, manageable with their busy lives, and reiterates that sustainability is the goal. Frank also instructs legal professionals to view their social media outlets as satellites that operate around, and integrate into, their main content hub. He lists his content marketing best practices, like clear documentation and iterative improvement focused progress, and provides a few examples of what makes a good marketing strategy. Frank closes the interview with a reflection on how content marketing has changed over the years and some emerging trends he sees for the future.

Frank Strong is the founder and president of Sword and the Script Media, LLC, a veteran-owned business based in Atlanta focused on PR, content marketing and social media services.  However, most folks in the legal community will recognize him from his previous assignment as the communications director for the LexisNexis software division in Raleigh. During his tenure at LexisNexis he was the primary champion behind the LexisNexis Business of Law Blog, which garnered tens of thousands of visitors from the legal community every month and earned praise from likes of Forbes.

Special thanks to our sponsors Amicus Attorney and Scorpion.

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