Podcast category: Legal Marketing

New Solo

Diving Into Solo Practice Part 2: More Advice from Experts

Taking the plunge into solo practice can be intimidating. Maybe even downright terrifying. But it doesn’t have to be. This is part 2 of the New Solo episode in which host Adriana Linares talks to Rose-Ellen Fairgrieve, Tony Chiosso, and Albert Thuesen about their experiences running their own solo law firms and advice for those thinking about doing the same. Their tips and tricks range from scanners they use in the office to marketing techniques and social media. Whether you are looking for experience with video conferencing software or finding a solo community, these experts have you covered.

Rose-Ellen Fairgrieve has been a practicing attorney in the public and private sector for nearly 20 years. She has owned Fairgrieve Law since 2013.

Albert Thuesen is the principal of Coit Law Group (CLG), founded in 2014 in San Francisco. CLG is a full service civil practice, focusing on handling litigation claims on behalf of individuals, families, and local business clientele.

Tony Chiosso recently started his own firm, Chiosso Law. He has represented clients in a variety of transactional, consulting and litigation matters throughout his career.

Special thanks to our sponsors, Clio, Answer1, PerfectIt, and Unbundled Attorney.

On the Road

ABA TECHSHOW 2017: Don’t Be Afraid of Unbundled Legal Services

The practice of unbundling legal services is one most lawyers are hesitant to adopt. But in this report from On The Road, host Sam Glover talks to Shantelle Argyle about how lawyers can unbundle their services and actually turn a profit. In their discussion, they explain the difference between limited scope and unbundled representation, why cost isn’t the only reason people don’t hire lawyers, and how to figure out pricing if you do decide to unbundle.

Shantelle Argyle is an attorney and the co-founder and executive director of Open Legal Services, a nonprofit modest means law firm in Utah.

On the Road

ABA TECHSHOW 2017: How to Pitch to the Media and get Exposure for Your Firm

So you want to get the name of your firm under as many eyes or into as many ears as possible. You know some sources that can accomplish this but what is the best way to approach them with a pitch? In this report from On The Road, host Laurence Colletti talks to Adam Camras, Molly McDonough, Elie Mystal, and Sam Glover about the best ways for lawyers to pitch to the media in order to get exposure for your firm. Some of their tips include being intentional about building a relationship, knowing the publication, and straight up flattery.

Adam Camras is the Chief Executive Officer of LAWgical, the company that owns and operates leading legal brands, including Legal Talk Network, ServeNow, and ServeManager.

Molly McDonough is editor and publisher of the ABA Journal.

Elie Mystal is managing editor at Above the Law Redline and editor-at-large at Breaking Media.

Sam Glover is the CEO and Editor-in-Chief of Lawyerist.com, an online magazine and reference manual for solo and small firm lawyers.

On the Road

ABA TECHSHOW 2017: Essential Digital Tools for Growing Your Practice

You became a lawyer to practice law, not to write a blog about law. Blogging, however, is an important tool when marketing your firm. So how, as a lawyer, can you make this process more manageable? In this report from On The Road, host Lee Rawles talks to Tim Baran of Good2bSocial about essential DIY tools to market your legal practice. Because of the importance of content to email marketing, blogs and email campaigns may get your firm the attention it deserves (so you can practice more law).

Tim Baran is the chief marketing officer for Good2bSocial, a digital marketing agency for large and small law firms, solo attorneys, and any companies in the legal space. He has a history as content marketer from Rocket Matter.

Lawyerist Podcast

#111: Daring Networking, with Ruth Carter

 

Lawyers aren’t always willing to lighten up and be themselves in public. In this wide-ranging episode we talk to Ruth Carter, a lawyer who is undeniably herself in public and private, about what it means to be a lawyer who is known to participate in the annual No Pants Subway Ride or don a Starfleet uniform for Comic-Con.

Arizona lawyer Ruth Carter is known for her daring antics and outgoing personality. With her pants on (probably?), Ruth focuses on intellectual property, social media law, business formation and contracts, and flash mob law.

ABA Journal: Asked and Answered

How to host a networking event which actually brings in business

You want to expand your book of business with networking events, and think that planning one yourself might be the most rewarding. But how can you develop an event that lawyers will actually attend, doesn’t go way over budget and brings you some great new connections? In this month’s episode, the ABA Journal’s Stephanie Francis Ward speaks with Alycia Sutor, managing director at the sales-effectiveness firm GrowthPlay, about hosting successful networking events for lawyers.

Special thanks to our sponsors Amicus Attorney.

New Solo

Diving Into Solo Practice: Advice from the Experts

Nothing encourages the jump into starting a solo practice than the advice of those who have already done it. In this episode of New Solo, host Adriana Linares talks to Rose-Ellen Fairgrieve, Tony Chiosso, and Albert Thuesen at the Bar Association of San Francisco’s first annual Solo and Small Firm Conference. Together they discuss their own solo experiences, focusing on how they started and what it took to grow as a firm. They also talk about the tech they use, like Google Voice, GoDaddy, and Ruby Receptionists, and the importance of researching these products that could save you time and money.

Rose-Ellen Fairgrieve has been a practicing attorney in the public and private sector for nearly 20 years. She has owned Fairgrieve Law since 2013.

Albert Thuesen is the principal of Coit Law Group (CLG), founded in 2014 in San Francisco. CLG is a full service civil practice, focusing on handling litigation claims on behalf of individuals, families, and local business clientele.

Tony Chiosso recently started his own firm, Chiosso Law. He has represented clients in a variety of transactional, consulting and litigation matters throughout his career.

Special thanks to our sponsors, ClioAnswer1PerfectIt, and Unbundled Attorney.

Lawyerist Podcast

#107: Niche Practice: Weed Law, with Matthew Buck

 

“Weed law,” it turns out, is neither as exciting nor as boring as you might think. In this episode, Matthew Buck offers a window into the world of weed law, the ethics of advising clients who are committing federal crimes, and how to market a niche practice.

Matt works for Corry & Associates, and he has successfully resolved numerous marijuana cases ranging from cultivation to RICO violations, and has assisted in the formation of grows, dispensaries, and MIPs across Colorado, from the Western Slope to Pueblo, County.

Lawyerist Podcast

#103: Viral Video Marketing (and Yelling), with the Texas Law Hawk, Bryan Wilson

 

In this episode, Bryan Wilson, the Texas Law Hawk, explains how he got started making outrageous viral videos, name-drops another outrageous, viral video–making Texas lawyer, Adam Reposa, and has some tips for lawyers who want to try making videos of their own.

Bryan Wilson, better known as the Texas Law Hawk, opened up his law firm in 2014 and chose the loudest path he could in his ridiculous YouTube videos. His third video went viral and led to several other commercial appearances, including the 2016 Super Bowl commercials for Taco Bell. He plans on doing more commercials as long as they keep making people laugh.

Lawyerist Podcast

#102: An Innovative Law Firm with Work-Life Balance, with Betsy Stotler & Kelly Hayes

 

Betsy Stotler and Kelly Hayes started Burgeon Legal because they were two lawyer-moms who didn’t like the way their firm jobs took up so much of their time. In this episode, they explain how that led them to found an innovative, distributed law firm that balances work, life, and clients.

Betsy and Kelly represent health care facilities in collection and Medicaid eligibility matters, including assisting clients to avoid future problems.

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