Podcast category: Legal Marketing

New Solo

Diving Into Solo Practice: Advice from the Experts

Nothing encourages the jump into starting a solo practice than the advice of those who have already done it. In this episode of New Solo, host Adriana Linares talks to Rose-Ellen Fairgrieve, Tony Chiosso, and Albert Thuesen at the Bar Association of San Francisco’s first annual Solo and Small Firm Conference. Together they discuss their own solo experiences, focusing on how they started and what it took to grow as a firm. They also talk about the tech they use, like Google Voice, GoDaddy, and Ruby Receptionists, and the importance of researching these products that could save you time and money.

Rose-Ellen Fairgrieve has been a practicing attorney in the public and private sector for nearly 20 years. She has owned Fairgrieve Law since 2013.

Albert Thuesen is the principal of Coit Law Group (CLG), founded in 2014 in San Francisco. CLG is a full service civil practice, focusing on handling litigation claims on behalf of individuals, families, and local business clientele.

Tony Chiosso recently started his own firm, Chiosso Law. He has represented clients in a variety of transactional, consulting and litigation matters throughout his career.

Special thanks to our sponsors, ClioAnswer1PerfectIt, and Unbundled Attorney.

Lawyerist Podcast

#107: Niche Practice: Weed Law, with Matthew Buck

 

“Weed law,” it turns out, is neither as exciting nor as boring as you might think. In this episode, Matthew Buck offers a window into the world of weed law, the ethics of advising clients who are committing federal crimes, and how to market a niche practice.

Matt works for Corry & Associates, and he has successfully resolved numerous marijuana cases ranging from cultivation to RICO violations, and has assisted in the formation of grows, dispensaries, and MIPs across Colorado, from the Western Slope to Pueblo, County.

Lawyerist Podcast

#103: Viral Video Marketing (and Yelling), with the Texas Law Hawk, Bryan Wilson

 

In this episode, Bryan Wilson, the Texas Law Hawk, explains how he got started making outrageous viral videos, name-drops another outrageous, viral video–making Texas lawyer, Adam Reposa, and has some tips for lawyers who want to try making videos of their own.

Bryan Wilson, better known as the Texas Law Hawk, opened up his law firm in 2014 and chose the loudest path he could in his ridiculous YouTube videos. His third video went viral and led to several other commercial appearances, including the 2016 Super Bowl commercials for Taco Bell. He plans on doing more commercials as long as they keep making people laugh.

Lawyerist Podcast

#102: An Innovative Law Firm with Work-Life Balance, with Betsy Stotler & Kelly Hayes

 

Betsy Stotler and Kelly Hayes Burgeon Legal because they were two lawyer-moms who didn’t like the way their firm jobs took up so much of their time. In this episode, they explain how that led them to found an innovative, distributed law firm that balances work, life, and clients.

Betsy and Kelly represent health care facilities in collection and Medicaid eligibility matters, including assisting clients to avoid future problems.

Lawyerist Podcast

#101: Working Out with Clients, with Drew Amoroso

 

In this episode, Drew Amoroso talks about starting a small fitness law firm of his own, Move Legal, after building a fitness practice at a big firm. Drew talks about meeting his clients for a workout before talking business, using Slack to communicate with clients, and the tools he uses to manage a mobile, niche practice. In the introduction, Sam and Aaron somehow crack themselves up talking about niche practices and marketing to tribes.

Drew is a lifelong fitness enthusiast and lawyer who built a fitness innovation team at Reed Smith LLP before founding Move Legal to focus on representing fitness companies exclusively.

Un-Billable Hour

Marketing Game Plan for 2017

It can be difficult to set your course in marketing when you don’t know where your firm has been. In this episode of The Un-Billable Hour, host Christopher Anderson talks with Marketing Vice President Chelsey Lambert from How To Manage a Small Law Firm about building successful marketing campaigns. Together, they discuss the money-saving attributes of planning in advance and the components needed to drive business to your firm including key performance indicators, ideal times to attract clients, and much more. Tune in to hear about a blueprint that you can implement into your very own marketing plan.

Chelsey Lambert is the marketing vice president for How To Manage a Small Law Firm. Her mission is to help attorneys and legal professionals understand the technology that is available to them, how to use it, and the positive impacts it can have on their business, client relationships, and bottom line.

Special thanks to our sponsor, Answer1.

The Florida Bar Podcast

The Florida Bar Tech Show: Riding the Technology Wave

The practice of law is a profession that is constantly evolving and one that requires continued training and education to stay on the cutting edge of legal trends. In this episode of The Florida Bar Podcast, hosts Jonathon Israel and Christine Bilbrey talk with Third Judicial Circuit in North Central Florida General Magistrate Jennifer Kuyrkendall about the upcoming Florida Bar Tech Show and why office managers, paralegals, law students, and lawyers should attend.

Jennifer Kuyrkendall is the General Magistrate for the Third Judicial Circuit in North Central Florida. She also sits on the Executive Council of the Solo & Small Firm Section where she currently serves as secretary and chair of The Florida Bar Tech Show: Riding the Technology Wave.

Lawyerist Podcast

#94: The Evolution of Online Marketing, with Greg Siskind

 

On this week’s podcast, Sam and Aaron talk about the Lawyerist podcast joining the Legal Talk Network. Then, Sam talks with Greg Siskind about the evolution of law firm websites and online marketing.

Greg Siskind is an immigration lawyer who launched one of the very first law-firm websites and the first law blog, and the author of the Lawyers Guide to Marketing on the Internet.

On the Road

ATL APP 2016: The Three Minute Pitch

When marketing your products at a convention or industry event it can be difficult to adequately promote your brand within the allotted presentation time. In this report from On The Road, host Monica Bay talks with Allegory founder and CEO Alma Asay, Alt Legal founder and CEO Nehal Madhani, and eBrevia CEO Ned Gannon about the Alt Legal Innovation Awards, what it was like presenting their products in under three minutes, and their advice to other entrepreneurs looking to refine how they market their products.

Alma Asay began her career at Gibson, Dunn & Crutcher LLP, where her practice focused on complex commercial litigations, primarily in the fields of media, entertainment and technology. Alma is the founder and CEO of Allegory, a litigation management application that automates everyday tasks for lawyers.

Nehal Madhani is an attorney and the founder and CEO of Alt Legal, a cloud-based software trusted by Am Law 200 firms, boutique firms, and in-house legal departments to prepare and manage thousands of IP filings every day.

Ned Gannon has a history in corporate law with Paul, Hastings, Janofsky and Walker LLP and LeBoeuf, Lamb, Greene & MacRae LLP and as founder and CEO of Audible Auto, a startup company developing infotainment technology at the intersection of smartphones and vehicles. Ned is now CEO of eBrevia, which uses artificial intelligence to extract data from contracts.

On the Road

ATL APP 2016: How Starting a Podcast Can Help Build Your Practice

When considering available marketing options many attorneys are aware that the internet and web based media are invaluable tools for client acquisition and reputation management. However, many of these lawyers are not sure how to leverage new media to maximize the potential marketing benefits for their particular law practice. In this report from On The Road, host Laurence Colletti speaks with attorneys Oscar Michelen and Scott Limmer about their podcast and how creating a podcast can improve your marketing and social media presence.

Oscar Michelen is a partner at the litigation botique Cuomo LLC where he specializes in commercial litigation and intellectual property. Additionally, he is co-host of the podcast “Reboot Your Law Practice” which is geared to solo and small firms trying to figure out how to survive in the current legal marketplace.

Scott Limmer’s practice focuses on the areas of Criminal Defense, College Disciplinary Law and Special Education Law and he is the other co-host of “Reboot Your Law Practice!”

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