Podcast category: Best Legal Practices

Un-Billable Hour

Internet Marketing and Branding for Your Small Law Firm

Solo and small law firm owners spend plenty of time and money marketing their services each year, whether online, through networking, or offline advertising. But many lawyers are not seeing the return on investment that they would like. So with over 600 thousand solo and small firms in the U.S. today, what does it take to stand out among the crowd?

In this episode of The Un-Billable Hour, Christopher Anderson interviews Mark Cerniglia from Spotlight Branding, an internet marketing and branding firm for lawyers, about the practical steps attorneys can take to manage their brands and market online successfully.

Topics include:

  • Building your law firm’s notoriety
  • Transcending lawyers’ reputation as intimidating
  • Information and resources to create credibility and trust
  • How to create the right video content
  • Using social media for branding
  • Newsletter marketing and top-of-mind
  • Blogs to answer potential client questions
  • Providing value versus giving away your knowledge
  • Maximizing referral sources
  • What a marketing funnel looks like
  • Necessary components of a website
  • Internet marketing no nos

Marc Cerniglia is the co-founder of Spotlight Branding, an internet marketing and branding firm for lawyers. Marc is passionate about helping lawyers realize the full scope of what the internet can do for their practice and how branding and content are often overlooked. He lives in the downtown Miami area, serving clients locally and across the country.

Special Reports

Clio Cloud 2015: Washington State’s Limited License Legal Technicians

In 2012, the Washington Supreme Court adopted the Limited License Legal Technician (LLLT) Rule, making it the first state to authorize non-attorneys who meet certain educational requirements to advise clients on specific areas of law. This concept of non-lawyer consultation is a new way to address the gap in access to legal services, but many lawyers are wary of the change. So what was the response in Washington?

Lawyer 2 Lawyer host Bob Ambrogi interviews Patrick Palace, immediate past-president of the Washington State Bar Association, about how the LLLT licensing and certification works, why they are able to provide cheaper services than lawyers, and collaboration opportunities that have emerged.

Patrick Palace is a plaintiff’s trial lawyer with an emphasis on workers’ compensation, personal injury, civil rights and social security matters. Patrick served as the president of the Washington State Bar Association from 2013 to 2014 and has received both national and regional accolades for his work.

Special Reports

Clio Cloud 2015: The Globalized Market of Legal Services

As globalization changes the legal marketplace, solo and small firm lawyers are scrambling to keep up. Why are so many attorneys resistant to embrace new technology? Should technological competence be the responsibility of law schools, the American Bar Association, or individual lawyers?

In this Special Report, Legal Talk Network host Adriana Linares and John Stewart, lawyer and legal techspert, interview Michele DiStefano and Michael Mills, presenters at the 2015 Clio Cloud conference. Michele, a law professor and founder of LawWithoutWalls, talks about globalization, the changing nature of legal services, and the responsibility law schools have to teach technological competence. Michael, a lawyer and founder of Neota Logic, Inc., discusses collaboration and interstate business models, eradicating the term “non-lawyer”, and how state bars and the ABA can encourage progressive change.

Michele DeStefano is a professor of law at the University of Miami and the founder and director of LawWithoutWalls, a part-virtual collaboratory of about 750 change agents including entrepreneurs, lawyers, academics, business professionals, and venture capitalists. In 2015 to 2016, she will be a visiting professor at Harvard Law School and visiting faculty lead of Harvard’s Center on the Legal Profession.

Michael Mills is the co-founder and chief strategy officer of Neota Logic Inc., developers of a no-code software platform with which lawyers and other professionals build expert systems to automate guidance, documents, and processes. Before Neota Logic, Michael was a biglaw lawyer and a law firm IT and manager.

Special Reports

Clio Cloud 2015: Work-Life Balance for Lawyers with Jeena Cho

Legal Talk Network producer Laurence Colletti interviews Jeena Cho, lawyer, author, and meditation teacher, at the 2015 Clio Cloud conference. Like many other lawyers, at one point in her career Cho found herself burnt out and overly stressed. She discusses tools she discovered to achieve healthy work-life balance. Through general awareness, regular self check-ins, and mindfulness, Cho explains, anxious lawyers can improve their quality of life. Stay tuned for a guided meditation at the end of the interview.

Jeena Cho is a partner at JC Law Group PC, a bankruptcy law firm in San Francisco, and the author of the forthcoming book “The Anxious Lawyer”. In addition to her law practice, she teaches mindfulness and meditation to lawyers and writes a blog for Above the Law.

Special Reports

Clio Cloud 2015: Applied Lessons from Modern Data Operations

Clio’s lead scientist Fraser Newton and Vice President of Business Development George Psiharis stop by to discuss what law firms can learn from their data operations. During their interview, they share insights from their sales team and talk about applying key performance indicators to the business side of your legal practice. Although not every firm is the same when it comes to fee arrangements, area of law, and marketing budget, all must focus on return on investment to create growth.

George Psiharis is the vice president of business development at Clio. He specializes in customer development and data operations. George has worked extensively with law schools, bar associations, and other legal professionals to help make information on cloud computing and law firm economics increasingly accessible.

Fraser Newton is the lead scientist at Clio where he’s been since 2008, when he started as a senior software developer. He uses his training in both computer science and statistics to build better customer experiences through data insights and understanding.

Special Reports

Clio Cloud 2015: Technology Trends and Firm Performance

In this Special Report, Billie Tarascio, Mary Juetten, and Duncan Stewart stop by to talk about measuring your firm’s performance as a business and predictions for future ways to interact with clients. Tune in to hear about net promoter scores, conversion rates, and the costs of acquiring new clients. In addition, they move on to discuss preferred technologies for millennials, print vs. digital for news and books, and when it’s appropriate to use the phone over an in-person visit.

Billie Tarascio is a family law attorney, legal innovator, and entrepreneur. She has created a DIY software for litigants that helps minimize legal costs. Billie is a frequent speaker and presenter on issues related to legal technology, practice management, law firm development, and family law.

Mary Juetten is the founder and CEO of Traklight and the co-conspirator behind Evolve Law. She specializes in helping companies in transition or startup to create sustainable, operational, and financial growth. Mary created the only self-guided software platform that creates a custom business risk strategy and automates the client question and issue-spotting process for businesses and IP attorneys.

Duncan Stewart is the director of TMT research for Deloitte Canada. He is a globally recognized expert on the forecasting of consumer and enterprise technology, media, and telecommunications trends. In his time as an investor, he deployed a cumulative two billion dollars of capital into global TMT markets.

Special Reports

Clio Cloud 2015: A Fireside Legal Chat about Outsourcing and Project Management

What do outsourcing, Lean, and Agile mean for your law firm? Find out by listening to this Special Report with legal entrepreneurs Basha Rubin and Mirra Levitt plus Lean/Agile evangelist John E. Grant. Together they discuss their respective Clio Cloud Conference presentations with Legal Talk Network producer Laurence Colletti.

Tune in to hear where clients are searching for attorneys today, how the emoji lawyer problem affects your practice, and why lawyers need to adopt a culture for learning in their firms. In addition, hear Basha, Mirra, and John debate the merits of Agile principles as well as the minimally viable product concept in the legal profession.

Basha Rubin is CEO and Co-Founder of Priori Legal. She is also a speaker and writer on how technology is changing, will change, and the market for legal services. Her writing has been featured in Forbes, Entrepreneur, TechCrunch, VentureBeat, Inc, Women 2.0, and Under30CEO.

Mirra Levitt is general counsel and co-founder of Priori Legal. Before Priori, she worked as an associate at Covington & Burling LLP, a financial analyst at Goldman Sachs and was a Henry Luce Scholar in the microfinance program in Save the Children’s Vietnam office.

John E. Grant is an attorney and Agile Certified Scrum Master who helps lawyers and legal teams improve their practices. He’s spent most of his career at the intersection of the legal, business, and technology worlds where he’s studied established techniques such as Lean, Agile, and Lean Startup which are designed to maximize productivity for the manufacturing, software development, product design, and entrepreneurship sectors.

Special Reports

Clio Cloud 2015: Professionalism as a Survival Strategy with Jayne Reardon

Cloud based software platforms and Comment 8 on the ABA Model Rule 1.6 on Confidentiality of Information have sent shudders across state bars nationwide. The mounting pressures for innovation and increased technology competence have left many lawyers scrambling for answers. As uncertainty gives way to reason, the legal profession is starting to provide guiding parameters to attorneys trying to stay in compliance.

On this Special Report, Executive Director Jayne Reardon of the Commission on Professionalism to the Illinois Supreme Court sits down with Legal Talk Network producer Laurence Colletti. Together, they discuss the ABA Model Rules, possible changes thereof, and the erosion of jurisdictional practice boundaries. Tune in to hear more about alternative business structure law firms and how they might apply to Limited License Legal Technicians.

Jayne Reardon is the Executive Director of the Commission on Professionalism to the Illinois Supreme Court. Prior to that, she was worked for the Attorney Registration and Disciplinary Commission and as a Trial Lawyer in Chicago, Illinois.

Special Reports

Clio Cloud 2015: Knowledge Management with Connie Crosby

“As we know, knowledge is in people’s heads, so how do you manage that?” -Connie Crosby

Legal Talk Network producer Laurence Colletti sits down with knowledge management consultant Connie Crosby, who presented at the 2015 Clio Cloud conference in Chicago. Her presentation, titled ‘How to Manage Your Knowledge and Experience,’ focused on information “trapped” in law firm employees’ heads and how to initiate your firm’s management process before you even think about including technology.

In this Special Report, Connie suggests several ways lawyers can begin the process of knowledge and experience management, even for those who haven’t previously considered it. She talks about recording and manifesting precedent documents, emails and letters, research memoranda, and other information with potential future use. For those who are just starting, she recommends getting organized, making checklists, and discussing what information is valuable. Tune in to hear about implementing systems before you buy technology.

Connie Crosby is a knowledge management consultant based in Toronto, Canada. She also specializes in information management, records management, and library management. Previously a law firm manager, she now works with smaller firms and other organizations to help them get organized.

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