With the prevalence of profile sites, blogs and social media platforms, law firms need  effective websites.  Jared Correia, the host of The Legal ToolKit and Law Practice Management Advisor with Mass. LOMAP, joins Larry Bodine, the Editor-in-Chief for Lawyers.com, to explore the importance of law firm websites. Larry discusses everything from the sort of content components that should appear on a website and designing the website to basic SEO tools attorneys can use to get visits from their target audience.

Podcast: Play in new window | Download (Duration: 25:22 — 18.1MB)

Want to know how you can build your client portfolio? New Solo host, Attorney Kyle Guelcher, a solo practitioner and Chair of the Young Lawyers Division of the Massachusetts Bar Association, joins marketing expert, Richard DeLuca, Principal of MarketerAtLaw.com, to offer tips on how to build a solid client base. Rich talks about the approach new lawyers should take if attending a conference, the importance of blogging and search engine optimization (SEO) and how a new lawyer can stay motivated when the phone is not ringing.

Special thanks to our sponsor, Firm Manager.



Podcast: Play in new window | Download (Duration: 27:17 — 16.0MB)

How can you use SEO to market your law practice? On the Legal ToolKit, host Jared Correia, Law Practice Management Advisor with Mass. LOMAP, welcomes Conrad Saam, Senior Marketing Manager for Avvo, to discuss Search Engine Optimization (SEO) and why it is important to lawyers. Conrad explains how SEO works, and how it retains its importance, even with the explosion of social media.  Jared and Conrad also take a look at how law firms can supplement SEO with other marketing tactics.

Special thanks to our sponsors, Carbonite Pro and Catuogno Court Reporting.

Podcast: Play in new window | Download (Duration: 28:28 — 20.2MB)

Twitter, LinkedIn and Facebook-social networking has hit the mainstream. How about in the legal community? Some firms look at social networking as a great PR tool for business, where others fear it. Law.com bloggers and co-hosts, J. Craig Williams and Bob Ambrogi welcome experts, Brian Carter, keynote speaker and Director of Search Engine Marketing (PPC), SEO, and Social Media at Fuel Interactive and Heather M. Milligan, Director of Marketing at Barger & Wolen LLP. They will explore Twitter, discuss why some lawyers are skeptical of Web 2.0. and take a look at how networking sites can be a marketing and business tool.

Podcast: Play in new window | Download (19.6MB)